Job Information
Amgen Senior Marketing Manager, Marketing Excellence Brand Building in Washington D.C., District Of Columbia
Join Amgen’s Mission of Serving Patients
At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Marketing Excellence Brand Building, Senior Marketing Manager
What you will do
Let’s do this. Let’s change the world. This vital role will be responsible for elevating the impact of marketing across Amgen globally. You will be helping to lead Brand Planning and the development of standards of excellence for Amgen Brand Management. This role will report into the Brand Building Director of Marketing Excellence and partner heavily with global/local brand teams and external thought-partners. Key areas of focus:
Brand Building: Develop and optimize standards of excellence across the Amgen Brand Management approach:
Situation Analysis: Business Analysis, Customer Understanding
Strategy: Positioning, Market Strategy, Customer Strategy
Execution & Measurement: Message Development, Campaign Development, Customer Engagement, KPI & Performance Monitoring
Brand Planning: Optimization of the Brand Planning framework
Responsibilities include:
Partner with external thought partners and a highly cross-functional team across levels, regions and businesses to develop relevant, actionable standards
Partner closely with teams to pilot, pressure test and optimize standards
Help manage leadership forums to help build, optimize and embed key marketing concepts into the organization
Lead the development and execution of a multi-year Amgen Brand Management Awards program to recognize great marketing and foster best practices sharing. Manage all aspects of the program, including design and governance
Continuously seek to identify best practices and act as a beacon of change
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a candidate with these qualifications.
Basic Qualifications:
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Preferred Qualifications:
Bachelor’s degree and 8 years of relevant experience or Master’s degree and 5 years of relevant experience
Strong brand management / marketing competence with experience building and growing brands
Understanding of behavioral science and experience applying principles to accelerate growth
Ability to influence without authority up, down and across a global organization
Stellar verbal and written communication skills
Track record to manage and deliver on projects to drive business results
Travel: quarterly visits to agencies/Amgen headquarters
Expert proficiency across the following marketing competencies:
Build Brand Foundations: identifying ownable opportunities and strategies for the brand based on deep understanding of market dynamics and deep customer understanding
Make Strategic Choices: synthesizing information to develop meaningful insights that fuel brand strategy
Deliver Relevant Differentiation: empowering teams to build and manage distinct brands and connecting the dots between messaging, creative and experience to drive impact
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models, including remote and hybrid work arrangements, where possible
Apply now
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
careers.amgen.com
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.